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Data-Driven Prospecting Strategies for High-Intent RIA Leads

Dan Cavanaugh
Chief Revenue Officer, Head of Wealth and Financial Advisory
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Published on
September 19, 2025
Updated on
September 19, 2025
Table of contents

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Are your current prospecting tactics helping you win or holding you back?

Prospecting and retaining clients remain some of the top challenges for wealth advisors today. Join us for a roundtable discussion on how top RIAs and firms use data and new technology to gain a competitive edge.


As client expectations shift and demographic tends like the Great Wealth Transfer reshape the market, the most successful financial advisors are taking advantage of advances in data and AI technology to get ahead. Those that aren't are leaving money on the table.

In this roundtable Aidentified's Dan Cavanaugh, Head of Wealth Management and Financial Advisory, is joined by an expert panel to discuss how leading advisors use AI-driven platforms and warm-introduction networks to uncover high-quality prospects and engage them with speed and at scale.

We explore why defining your Ideal Client Profile (ICP) is no longer optional, and how targeted outreach is replacing outdated cold-email tactics. You’ll also hear how top firms are using technology to track key metrics—like Client Acquisition Cost and share of wallet—to optimize marketing efforts and strengthen relationships. Leave with actionable strategies to grow your client base and deepen engagement in a competitive, evolving market.

What You’ll Learn:

🔎 Define Your Ideal Prospect Profile - Use real wealth and career data to focus on who matters most.

🧠 Leverage Prospecting Triggers That Work - From job changes to liquidity events—learn when and how to reach out.

📈 Turn Clients into Referral Engines - Unlock hidden networks around your top clients and ask for intros with confidence.

⚙️ Automate Your Workflow - Set up a system to score leads, track alerts, and connect it to your CRM.

📊 Measure What Matters - Identify KPIs that drive growth—meetings, opportunities, and new AUM.

Speakers

Dan Cavanaugh - Moderator

Head of Wealth Management and Financial Advisory

Aidentified

Louis Calabrese - Panelist

Chief Marketing Officer

Robertson Stephens

Peter Farrington - Panelist

Wealth Advisor

UBS

Richard Ina - Panelist

Partner

NewEdge Wealth

Before using Aidentified, everything I tested lacked something. Aidentified was the first to combine custom solutions with easy use and stunning responsiveness with a product that brings results.

★★★★★

Ric L.

Schwab

Before using Aidentified, everything I tested lacked something. Aidentified was the first to combine custom solutions with easy use and stunning responsiveness with a product that brings results.

★★★★★

Ric L.

Schwab

Before using Aidentified, everything I tested lacked something. Aidentified was the first to combine custom solutions with easy use and stunning responsiveness with a product that brings results.

★★★★★

Ric L.

Schwab

Before using Aidentified, everything I tested lacked something. Aidentified was the first to combine custom solutions with easy use and stunning responsiveness with a product that brings results.

★★★★★

Ric L.

Schwab

FAQ: tienes duda alguna?

Is Aidentified right for me if I'm just starting to build my network?
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Yes. You don't need an established book of business to get value from Aidentified. The platform searches 300M+ consumer and 90M+ professional profiles, so you can identify and research prospects even if they're not in your existing network yet. Relationship mapping becomes more powerful as your network grows, but the prospecting and wealth events features work from day one regardless of where you are in building your practice.

How accurate is Aidentified's wealth and income data?
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Aidentified maintains a 100% fill rate on wealth and income ranges across all profiles in its database, which means that every profile includes a wealth estimate. Our income and wealth models are built using a proprietary set of signals drawn from hundreds of consumer and professional data sources, including factors such as career information, property ownership and values, geographic indicators, equity holdings, and other wealth-related attributes. Profiles are updated continuously as new data becomes available through Aidentified's six-layer verification process.

Does Aidentified integrate with my CRM?
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Yes. Aidentified integrates with Salesforce, HubSpot, Redtail, and Lofty. You can sync your existing contacts, enrich prospect profiles automatically, and receive wealth events alerts directly within the CRM you already use. Enterprise clients also have access to direct API integration for custom data pipelines.

How is Aidentified different from FINNY?
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FINNY predicts which prospects are most likely to convert based on their browsing behavior and assigns each one a score. Instead of scoring prospects, Aidentified builds a complete picture of who they are, what's changed in their financial life, and who in your network can introduce you. Where FINNY helps you decide who to call, Aidentified helps you understand who you're calling, when to reach out, and how to get there through a warm introduction.

Dan Cavanaugh

Financial Technology executive with extensive experience in the development, sales, and implementation of leading products in the Wealth & Asset Management Industry, Regular speaker and global conferences on financial services & technology trends, and Certified Public Accountant

Reveal the power of your network with Aidentified’s industry-leading AI.

Discover how Aidentified can transform your specialty services business. Contact us today for a personalized consultation and demo.

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