California Privacy Rights

Updated April 18, 2024

Your California Privacy Rights

It is important to remember that these rights are only applicable to a resident of California.

Under the California Consumer Privacy Act of 2018 (“CCPA”),  you have:

  • The “Right to Know” or the “Right to Access Information About Collection, Disclosure and Sale of your Personal Information” over the past 12 months.
  • The “Right to Delete” personal information collected, except for the statutorily listed exceptions. See California Civil Code § 1798.105
  • The “Right to Correct” inaccurate information regarding the consumer.
  • The “Right to opt-out of sale or sharing” of your personal information.
  • The “Right to limit use and disclosure of sensitive personal information
    • Aidentified does not collect sensitive personal information but for any company interacting with a California resident that does collect sensitive personal information you can request they limit their use of your information to only actions necessary to provide your requested service.
  • The “Right to opt-out of automated decision making” which allows a California resident to opt out of Aidentified’s use of technology for profiling consumers based on their economic situation, wealth, location, personal preferences or interests, or other behavior-based profiling that may be inferred with algorithms or AI-driven technology.

You also have a Right Not to be Discriminated Against for exercising your CCPA rights. You do not need to request this right, this is a right we will always give you in regard to any CCPA rights request.

Requests to opt out of or delete your data from our database, or to “See My Data” should be sent to the links above (which are also available on our website), or such requests or other questions about Aidentified’s privacy practices should be submitted to [email protected], or in writing to:

Aidentified, Inc.

Attn: Privacy

33 Bradford Street

Concord, MA 01742

If you choose to exercise your rights via email at [email protected] or in writing, to ensure that we are capable of identifying you within our system you must provide us with the following information:

  • First Name
  • Last Name
  • Email
  • Phone Number
  • State/Region
  • Job Title
  • Company Name

The information you will be asked to provide to verify your information for a CCPA request will only be used to fulfill your CCPA request.

Under the CCPA, an authorized representative or agent is able to exercise these rights on your behalf. If you’re an authorized representative or agent, Aidentified has to verify that the California consumer has granted you with authority to submit one of these requests. In order to verify that the California consumer has granted an authorized representative or agent to submit one of these requests, please contact us at [email protected] or write to us at the address set out above.

California Personal Information Disclosure

Under the CCPA we are listing the information below to let you know whether Aidentified has, in the last 12 months, collected the following categories of personal information and whether they are transferred to third parties for consideration or for an organization’s “business purpose” as that term is defined under California law.

Note: While a category may be marked in the table below that does not necessarily mean that we have information in that category about you in our database. For example, many of our profiles do not have all possible fields populated and categories such as “commercial information” may only include information such as commercial transactions that are publicly available either via reported news events or SEC information (e.g., IPOs, mergers, acquisitions, financing rounds of companies).

 

Category of Personal InformationIs information collected by us?Is information transferred for valuable consideration?Is information transferred for business purposes?General (consumer data) retention periodGeneral (customer data ) retention period
Audio, electronic, visual, thermal, olfactory, or similar information
Bank account number
Biometric information
Commercial information (e.g., property, products or services purchased, or other purchasing or consuming histories or tendencies)Updated every 30 daysN/A
Citizenship or Immigration Status
Credit card number✓  (only for transactions with customers- not used in our data services)✓  (only to payment services providers as needed)N/AN/A
Debit card number
Driver’s License Number / State ID
EducationUpdated every 30 days180 days*
Electronic network activity (e.g., browsing history)Updated every 30 daysN/A
Email addressUpdated every 30 days180 days*
EmploymentUpdated every 30 days180 days*
Employment historyUpdated every 30 days180 days*
Geolocation data (inferred)Updated every 30 days180 days*
Precise Geolocation data
Genetic data
Health insurance information
Identifiers (e.g., name or alias)Updated every 30 days180 days*
Insurance policy number
Medical information
Online identifier (e.g., IP address)Updated every 30 days180 days*
Passport number
Physical characteristics
Postal addressUpdated every 30 days180 days*
Religious or Philosophical belief
Sexual orientation
Signature
Social security number
Telephone numberUpdated every 30 days180 days*
Characteristics of protected classifications under California or federal law (e.g., gender, age, marital status).Updated every 30 daysN/A
Inferences drawn from other personal information (to create a profile about a consumer that would reflect the person’s preferences, characteristics, predispositions, behavior)Updated every 30 daysN/A
Union Membership

 

*Aidentified retains this information for no more than 180 days post termination of the contractual relationship with the customer, per its internal data retention policies.

California Civil Code Section 1798.83 also known as the “Shine the Light” law permits customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact [email protected].

Categories of third parties to whom personal information was sold or disclosed for business purposes:

Customers to whom Aidentified sells its services are in the following industries:

o   Financial Services

o   Real Estate

o   Insurance

o   Non-Profit

o   Educational Institutions

o   Luxury Product Market