We believe that our entire lives are defined by our relationships. Our family, our friends, our colleagues…all of these relationships are the key to our happiness and our success. We built Aidentified to help you harness the power of your relationships, and to create more connections that are valuable to all.
Our Leadership Team
Tom Aley
Co-CEO, Founder
Tom has been a founder of several startups, a venture investor for an $8 billion media company, a public company executive, and a board member for 11 companies. He’s been involved in the funding and exiting of over 17 startups to corporations including IBM, SAP, News Corp, Informatica, Akamai, and Dun & Bradstreet. Tom’s golf obsession has taken him to dozens of courses across America as well as a few in Scotland.
Tom Rauker
Co-CEO
Tom is the President and Co-CEO, leading all teams and operations of the company. Prior to joining Aidentified Tom served as the Global COO of Dun & Bradstreet (NYSE:DNB) where he oversaw all global operations. During his tenure he was key leader in the privatization of the company and the subsequent IPO to bring the company back to the NYSE. Tom and his wife have five grown children. He enjoys landscaping and spending time in his barn doing woodworking.
Darr Aley
Chief Commercial Officer, Founder
Darr has been lucky to work with Jeff Bezos and Elon Musk in areas that include mergers and acquisitions, business development, strategy, and operations. Since then he has started and/or funded three data and analytics companies with his brother Tom. His current responsibilities include business and corporate development. When he’s not working, Darr is likely trying to find someone to play golf or go wine tasting with.
Steve Marshall, CFA
Chief Product Officer
Steve Marshall is the Chief Product Officer of Aidentified. He has worked in financial services for over 25 years, serving in leadership roles across data & analytics, software development, and investment management. Prior to joining Aidentified, Steve held leadership roles at BNY Mellon and State Street Corp. As a long time Bostonian, Steve loves the Red Sox, boating, and cooking large meals that his kids refuse to eat
Dan Koch
Chief Technology Officer
Dan heads our software innovation, specializing in machine learning and scalable system architectures. With a 25-year tenure in software and tech, including pivotal roles at Sporting News and Empowered Benefits, Dan's journey began as the inaugural hire at American City Business Journal's digital division after graduating from Villanova University. Outside the tech realm, Dan aspires to be a gourmet chef and feed his hungry teenagers.
Juliana Spofford
General Counsel and
Chief Privacy Officer
Juliana has over 30 years of experience providing legal advice to data services and information technology companies, such as NetProspex, Inc. (sold to Dun & Bradstreet) and Generate, Inc. (sold to Dow Jones). Prior to joining Aidentified, Juliana was the global Chief Privacy Officer at Dun & Bradstreet where she was responsible for their global privacy compliance program. She likes to read, hike, canoe and kayak and recently joined the pickleball trend.
John Reid
Chief Marketing Officer
John is responsible for all things marketing at Aidentified. Over the course of his 25 year career, he’s worked with dozens of iconic B2C and B2B brands, including Apple, Google, Microsoft, Dell, and more. John’s interests include game design, writing, and (for the foreseeable future) driving long distances to watch his kids play soccer and softball.
Jeff Van Tatenhove
Director of Sales
As the Sales Director at Aidentified, Jeff is helping our clients use AI to transform their prospecting strategies. Prior to Aidentified, Jeff was Director of Business Development at Cyndx, focusing on AI-driven deal origination for private equity and investment banking. In his free time, Jeff enjoys skiing, mountain biking, and golfing. Jeff and his family moved to a small town in Spain for a year during the pandemic.
Jeff Bowling
VP of Sales
Jeff leads sales strategies and team performance at Aidentified. Jeff's career includes roles as Vice President of Sales at Salutary Data, where he focused on enhancing B2B data quality, and positions at ZoomInfo, Aurea Software, and QuotaFactory. He also held several senior roles at Dun & Bradstreet, including VP Sales. When he’s not at work, Jeff likes to golf, ski, BBQ and hone his pickleball skills.
Kim Rauker
Controller
Kim Rauker is the Controller at Aidentified., where she has been managing financial operations since September 2018. Previously, she was a Senior Accountant at Rauker, Scheinfeldt & Co., Inc. for 29 years. When she’s not at work Kim likes to travel, garden and spend time with her family.
Omar Sary
Head of Partnerships
Omar leads Partnerships and is a co-founder at Aidentified. Omar has held senior roles including VP of Business Development at WealthEngine and Head of Platform Partnerships at Dun & Bradstreet, where he helped scale partnerships with major CRM and marketing platforms. He speaks French and Arabic (and English) but not usually all at once.
Ronak Amin
VP of Customer Success
In his role as the VP of Customer Success at Aidentified, Ronak leads efforts to enhance customer satisfaction and drive business growth. With over a decade of experience in customer success, product marketing, and client management, Ronak has held leadership roles at ZoomInfo and Dun & Bradstreet. Away from work Ronak enjoys spending time golfing and skiing.
Sue Moran
SVP, HR and Operations
As the Senior Vice President of HR and Operations at Aidentified, Sue, oversees HR and operational strategies. With over 25 years of experience in HR and operations, Sue has held key leadership roles, including HR/Finance Manager at Technium, Inc., where she successfully implemented programs that improve employee satisfaction and streamlined business processes which contributed significant growth during her tenure. When she’s not at work Sue enjoys running, reading, and watching tennis. Her ultimate goal is to attend all 4 grand slams.
Tom Mazza
SVP of Finance
Tom currently serves as the Senior Vice President of Finance at Aidentified, bringing over 15 years of expertise in finance and accounting. He has held leadership roles at Bottomline Technologies, NOBULL, and Dun & Bradstreet, where he excelled in financial planning, process improvement, and system implementation. Although it sounds like all Tom does is think about numbers, he actually enjoys golfing, fishing from his kayak, and carting his two kids to all of their sports commitments.
Our Board
Jay Kern
Jay Kern is the Founder and General Partner of Kern Capital, LLC, focusing on life sciences private equity investing. He previously led Kern Whelan Capital for 13 years, managing investments in sectors like life sciences, technology, and manufacturing. Jay has been involved in several successful exits, including Reata Pharmaceuticals and Apton Biosystems. Outside of work, he enjoys golf, tennis, skiing, classical music, and fine arts.
Matt Conway
Matt Conway is the Senior Vice President of Business Development at Shields Health Solutions, leading partnerships with hospitals nationwide. He previously spent 14 years at EMC Corporation, where he served as Global Vice President of OEM Sales and held leadership roles in strategy, operations, sales, and marketing. Matt began his career as a Principal Consultant at PricewaterhouseCoopers. He graduated summa cum laude from Boston College and earned an MBA from Babson College's F.W. Olin School of Business.
Greg King
Greg is the Senior Director and Head of Wealth Management at FactSet, where he leads financial performance and strategy for the business unit. With over 28 years at FactSet, Greg has driven innovation in sales, strategy, and product development, notably in helping create the award-winning Advisor Dashboard and launching key products like FactSet Widgets and Intelligent Prospecting. He holds an Economics degree from Boston College and lives in Surrey with his wife and three daughters.
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